What’s next: Pyjamas for the office?

The other day I was walking through the mall and it struck me how much fashion reflects social culture.

Take the excessive, overdone outfits of the 1980s as an example: they were a direct mirror of the consumerism and exorbitant spending of the time.









And today’s fashion? What especially stands out is the complete lack of structure in garments.

Sheer, flowing, unshaped: in effect – ‘clothing bags’ – they’re expensive snippets of fabric that simply hang off your body.

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It’s the ultimate reflection of the casualness that hallmarks our culture.

Newer, easier, better, faster, cheaper. Let’s face it, we’re not used to making an effort.

Ironing, hand washing, buttons and seams have become too inconvenient for today’s consumer.

So now, not even our clothes have structure.

It will be interesting to see how far down the path of casualness we can go: pyjamas for the office anyone?




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